Ben & Jerry did a social media campaign to get the word out about the newest ice cream flavors. They did this contest where they went around and if you tweeted where you wanted the truck to stop. If the truck stopped there you got free ice cream. Twitter played a big role. However I think they could have taken it further. Since they only did this in 5 cities to get more people to involved they could have used youtube also. They could have taken video of the people trying the new ice cream and see what they say. Then they could post it on youtube for people to see.
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